Halton Hills and North Halton newspapers
Beer buddies to share $40,000 prize
Independent & Free Press (Georgetown, ON), 28 Jul 2006, p. 10

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Rob Ogger (left) of Georgetown and buddy Steve Shepherd toast their success after turning over a winning label on a bottle of Alexander Keith's beer recent-

A Georgetown man is $40,000 richer thanks to a lucky beer label. Rob Ogger, 41, was shocked when he turned over the winning label on a bottle of Alexander Keith's beer while drinking at his friend Steve Shepherd's house recently. "I couldn't believe it," said Ogger, an avid Alexander Keith's drinker. He will share his winnings with Shepherd, who had picked up the beer from the "Turn Over the Tartan" promotion display unit at the local beer store, because they were the only cases remaining. During the promotion that ran from May 15 to July 10, beer drinkers across Canada had the chance to peel off the tartan neck labels from their Alexander Keith's India Pale Ale bottles and instantly win $40,000 (three prizes were awarded), SUVs, plasma televisions, trips to Halifax to visit the Alexander Keith's Nova Scotia Brewery, and other prizes.

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28 Jul 2006
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Rob Ogger ; Steve Shepherd
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Beer buddies to share $40,000 prize